You earn coverage. You earn your reputation. So, stake your claim and own it. Understand what you have accomplished and how, then continue to improve.
Many have labeled the New York Jet's acquisition of Tim Tebow as a P.R. move for the team. While the intentions behind the move are up for debate, one thing...
I see a constant expansion and contraction of “research arms” within PR agencies. The reliance of our clients on Cision Global Analysts is maddening to...
In my PR agency days, I joined a team tasked with rolling out a single global agency model for a heavyweight tech client. Our client’s theory was that a single...
We know that an Olympic Gold medal can be worth millions of dollars in sponsorships for an Olympic athlete. Sponsors are already lining up to offer millions...
This is the third year Gibbs & Soell has commissioned its Sense & Sustainability® study, but it is the first time they included media analysis done...
We are proud to be a founding member of AMEC (The International Association for the Measurement and Evaluation of Communication) and remain active....
Cision Global Analysts is a data provider for marketing mix models; we measure earned media, turning the peculiarities of news and social media coverage into math that reflects reality and thus holds explanatory power....
We create a fully- managed, tailored measurement program for each of our clients. The scope, scale and deliverables are unique to each program, but each contains these four basic elements:...
We are Cision Global Analysts, but what do we mean by global?...
Cision Global Analysts has a great heritage, and we were among the very first companies to focus on measuring public relations. This started in 1964 with the founding of PR Data by Jack & Nancy Schoonover....
While much of our research is tailored for a specific client, we have cornerstones to our methodology: Impact Score, Net Effect and Reputation Drivers....
The conversation never stops. Talking. Posting. Influencing. Tweeting. Debating....
